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Do you suffer FOMO? The increased
usage of social media has brought to light a new anxiety condition called FOMO
– the Fear Of Missing Out. It is where social media users who are away from or
unable to check their social network accounts fear missing out on events, news
and important status updates.
A survey conducted recently by
MyLife.com found 56% of the 2,084 adults sampled on their social media use
claimed they do have FOMO.
For users between 18 – 34, 61%
juggle multiple accounts (Facebook, Twitter, LinkedIn etc) and spend an average
of 31 minutes or more checking these accounts daily.
Is it an addiction? Twenty-six
percent of respondents said they would trade such habits as smoking cigarettes
or reality TV for access to social networking sites.
However, the study also
highlighted the frustration and backlash social media is causing due to FOMO.
52% have either taken or have considered taking a break from their social media
accounts in the past year.
This video wonderfully expresses
the phenomenon - http://www.youtube.com/watch?v=OINa46HeWg8&feature=share
What’s now happening is a Real
Life Renaissance, where the pendulum has swung in the other direction and
people are actually getting off their smartphones and back into real life.
Social Media is limited to sight and hearing however humans desire and need to
have all five senses activated for fulfilling engagement.
One of our global fund managers
has noticed this trend back to real life and has sought out companies and
investment opportunities that reflect the move away from the digital and
virtual culture in favour of full-sensory products and services as digital
saturation reaches a tipping point. They are taking advantage of people’s
desire to reconnect to the real world in five focus areas: live events, travel,
social discovery (restaurants, coffee shops and pubs), healthy living and
sports and outdoors.
In a consolidated market
dominated by a few key players, Adidas is seen as a company that offers stable
revenue growth and margin improvement. Product innovation and market dominance
provide a backdrop to consistent growing revenue and with health and fitness
being front of mind for people now compensating for their sedentary lifestyles,
an investment in Adidas could reap rewards.
Our job is to seek out and find
these fund managers. The fund manager’s job is to seek out themes like the Real
Life Renaissance and build well diversified portfolios with quality companies
such as Adidas, so that you benefit from our combined professional knowledge
If you are keen to have your
investment and superannuation portfolios professionally managed and expertly
diversified to take advantage of emerging trends and strong global companies,
contact us today on 02 9417 6011 for a review.
In : Investments
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