After buying that new outfit, have you ever felt that you shouldn’t have done it? That you’d wasted your money? That you really didn’t need it anyway? Or did you spend the hour following your purchase running through reasons of rationalisation to justify spending the money?

Buyer’s remorse is the feeling of regret after a purchase. It’s usually associated with the purchase of higher value items such as a home or a car. It may stem from a sense of not wishing to be wrong, of guilt o...


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